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Home / News / Science News / Is Apple compensating for its lack of innovation with lies?
  • Science

    Is Apple compensating for its lack of innovation with lies?

    Shiladitya Ray
    Written by
    Shiladitya Ray
    Mail
    Last updated on Sep 14, 2018, 08:11 pm
    Is Apple compensating for its lack of innovation with lies?
  • Apple's habit of sensationalizing its every product has come back to haunt it.

    Turns out, Apple's claim that its A12 Bionic chip was the industry's first-ever 7nm chip was false - Huawei had already unveiled the world's first 7nm chip, the Kirin 980, at the IFA 2018 last month.

    Is Apple compensating for its lack of innovation with blatant lies? Sure seems like it.

  • In this article
    Who was the world's first? The calendar points towards Huawei The "world's first" moniker can be viewed differently Huawei subtly and scathingly mocks Apple's inability to innovate Is Apple running around in circles? Huawei thinks so Huawei thanks Apple for not being able to innovate Apple made several fibs about the iPhone XS' camera too Maybe it's time for Apple to do some soul searching
  • Announcements

    Who was the world's first? The calendar points towards Huawei

    Who was the world's first? The calendar points towards Huawei
    Credits:
  • On September 12, Phil Schiller took the stage in Cupertino, and introduced the A12 Bionic chip as "the smartest, most powerful chip ever in a smartphone."

    Incidentally, Schiller's words were almost identical to Huawei CEO Richard Yu's August 31 announcement at IFA 2018 that described the Kirin 980 as the "most powerful and intelligent SoC chipset for smartphones."

    Both chips use 7nm transistors.

  • Caveats

    The "world's first" moniker can be viewed differently

    The "world's first" moniker can be viewed differently
  • However, the "world's first" moniker can be viewed differently.

    Huawei's Kirin 980 will feature in the upcoming Magic 2 and Mate 20 smartphones, to be released in October.

    Apple, however, has already launched its iPhones and deliveries are expected by September-end.

    Thus, while announcement-wise, Huawei was first, delivery-wise Apple is.

    Regardless, not acknowledging Huawei's announcement was not befitting of a company of Apple's stature.

  • Huawei's response

    Huawei subtly and scathingly mocks Apple's inability to innovate

    Huawei subtly and scathingly mocks Apple's inability to innovate
    Credits:
  • Huawei, of course, didn't take Apple's fib lightly, and has cheekily responded with promo videos of its upcoming October 16 launch event, that subtly mock Apple's lack of innovation.

    In a series of tweets, Huawei mockingly thanked Apple for "keeping things the same".

    There's also a rather funny tweet that hints at Apple running around in circles, unable to innovate any more.

  • Twitter Post

    Is Apple running around in circles? Huawei thinks so

  • Thank you for supporting us as innovators. See you in London. 16.10.18 #HigherIntelligence #HUAWEIMate20 pic.twitter.com/pvQr7mlzd1

    — Huawei Mobile (@HuaweiMobile) September 12, 2018
  • Twitter Post

    Huawei thanks Apple for not being able to innovate

  • Thank you for keeping things the same. See you in London. 16.10.18 #HigherIntelligence #HUAWEIMate20 pic.twitter.com/ZhZHj9Xg3s

    — Huawei Mobile (@HuaweiMobile) September 12, 2018
  • Other lies

    Apple made several fibs about the iPhone XS' camera too

    Apple made several fibs about the iPhone XS' camera too
    Credits:
  • Notably, the A12 Bionic chip wasn't the only thing Apple lied about during its September 12 event.

    As TechCrunch notes, Phil Schiller made as many as seven half-truth statements regarding the iPhone XS' camera, including touting already available technology as "brand new", and making generic, sensational statements about its camera features without providing any specifics.

  • To conclude

    Maybe it's time for Apple to do some soul searching

    Maybe it's time for Apple to do some soul searching
    Credits:
  • It's worth noting that the 2018 iPhones have very little to offer in terms of new technology and innovation, and the fibs take on particular importance in this light.

    Mistakes can be forgiven. However, if Apple is wilfully ignoring competing products and making blanket statements that are misleading, then maybe it's time Apple does some soul searching before people start seeing through the charade.

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