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WhatsApp is testing a limit on how many times you can message

Technology

WhatsApp is testing a new feature that puts a cap on how many times you can message people who don't reply.
The idea is to cut down on spam and those annoying cold messages, especially from businesses or frequent senders.
If you get close to your monthly limit, WhatsApp will give you a heads-up with a warning pop-up.

How it works

Regular chats with friends or active contacts won't be affected—only repeated messages to folks who don't respond count toward the limit.
If you go over, you might face temporary restrictions on messaging unknown contacts.
This update is part of WhatsApp's ongoing push against spam and scams, and while it's still being tested in different countries, it could roll out globally soon.