India's leading digital payment platform, Paytm, owned by One 97 Communications Pvt. Ltd., has retained the title sponsorship rights for the Board of Control for Cricket in India (BCCI).
The new deal would see Paytm sponsoring all of BCCI's domestic and international series played at home until September 2023.
Paytm had previously acquired the rights in 2015 for four years.
As per a press statement by the BCCI, Paytm has made a winning bid of Rs.326.80 crores for the next four seasons, until 2023.
BCCI also added that the winning bid by Paytm was Rs.3.80 crores per match, which was 58% more compared to the previous value of Rs.2.4 crores per match.
"I'm pleased to announce Paytm as the BCCI home series title sponsor. Paytm is one of the new generation companies of India and we at the BCCI are proud of Paytm continuing its long-standing commitment with Indian Cricket," said BCCI CEO Rahul Johri.
Meanwhile, Paytm CEO Vijay Shekhar Sharma too expressed his delight for retaining the sponsorship right for the BCCI.
He said that while the company looks to continue its long-term association with BCCI and Team India, its commitment to Indian cricket is getting strong with each passing season.
"India loves cricket and we at Paytm are the biggest fans of it," said Vijay Shekhar.
While India are currently playing Windies in the Caribbean, following the completion of the tour, they would be back at home to play against South Africa in September.
The tour is set to consist of three T20Is and Tests each.
India would also be playing another home series against Bangladesh, Windies, Australia and Zimbabwe until March 2020.
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