Over 9 million in India watched Women's T20 WC final
The ICC Women's T20 World Cup finale between Australia and India was watched by a record 9.02 million fans in India. The staggering sum broke all viewership records across TV as well as digital platforms. India Women were beaten by Australia at the MCG where a record 86,174 people were present for the summit clash. Here's more.
T20 WC was the most watched event in women's cricket
The ICC released a viewership data on Thursday which revealed that the total viewing minutes for the global event across India was 5.4 billion. The total viewing minutes was a calculation based on how many people watched any particular match and for how much duration. The T20 World Cup became the most watched event in the history of women's cricket
ICC digital channels garnered an astonishing 1.1 billion video views
The ICC digital channels garnered an astonishing 1.1 billion total video views. The figure was more than 20 times the video views in the previous edition played in the West Indies in 2018. It was also 10 times the previous most successful women's cricket event, which was the ICC World Cup in 2017 held in the UK.
Final: Fans watched 1.78 billion minutes of live match action
As India Women made the final of the T20 World Cup for the first time, fans watched 1.78 billion minutes of live match action on TV of the finale alone. The figure is 59 times more than the final of the previous edition between Australia and England. The finale views also comprised 35 per cent of the overall viewership for the tournament.
Digital streaming figures were also impressive in India
The digital streaming figures were also impressive in India. It peaked at 3.1 million for concurrent users of Hotstar during the final. In Australia, the average audience for the final was 1.2 million. This made it the most watched women's cricket match and the sixth-most watched cricket game ever on subscription television in Australian broadcast history.
T20 World Cup: How did the finale pan out?
Australia Women saw openers Alyssa Healy and Beth Mooney take Indian bowlers to the cleaners. The two added a record 115 runs for the opening wicket. Healy scored a 39-ball 75 and thrived atop. Mooney played the supporting act and got to an impressive fifty. In reply, India lost wickets at regular intervals to be folded for just 99.