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Auto Jun 26, 2025

Apple's CarPlay Ultra splits auto industry

Apple's new CarPlay Ultra is making waves by letting your iPhone run even more of your car's dashboard, from speed to climate controls.
Some automakers think it's a great way to give drivers what they want, but others worry about losing control over their own tech and brand experience.
The big question: should cars feel more like smartphones, or keep their unique vibes?

TL;DR

What are the automakers saying?

Reactions are all over the place. Aston Martin and Porsche have jumped in, while Hyundai and Kia are getting on board soon.
Ford, Nissan, and Renault aren't sure yet—they're still weighing the pros and cons.
Meanwhile, Audi, Mercedes-Benz, Volvo, and especially GM are pushing back because they don't want Apple taking over their dashboards.
There's also talk about how much data Apple should get if more brands join in—Volkswagen and Toyota haven't said a word yet.