Bentley begins India journey with showrooms in Mumbai, Bengaluru
What's the story
British luxury carmaker Bentley Motors has officially launched its retail operations in India. The company has opened new showrooms in Mumbai and Bengaluru, in partnership with Infinity Cars and Kun Premium Cars respectively. The facilities provide sales as well as aftersales services, emphasizing Bentley's signature craftsmanship, performance, and personalized luxury experience.
Market entry
Bentley's brand director on defining luxury experience
Richard Leopold, the Regional Director, EMEA at Bentley Motors, said India is one of the fastest-growing luxury car markets and a perfect fit for Bentley's performance and innovation. Abbey Thomas, Brand Director at Bentley India, emphasized that luxury at Bentley is defined by experience. He added that the new showrooms bring that bespoke journey closer to Indian customers.
Strategic vision
Bentley's electric future and India's role
Owned by Volkswagen Group, Bentley is moving toward an all-electric future by 2035 as part of its Beyond100+ strategy. The company's expansion into India brings its luxury offerings closer to Indian customers. This move also highlights India's growing importance in the global luxury car market.