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Hyundai to launch cars with own driver-assistance software by 2029
Hyundai will use NVIDIA's Hyperion 10 platform

Hyundai to launch cars with own driver-assistance software by 2029

Sep 13, 2026
11:29 am

What's the story

Hyundai has announced plans to launch vehicles with its own driver-assistance software by late 2029. The timeline is two years later than the original plan. The South Korean automaker will collaborate with US chipmaker NVIDIA to speed up the deployment of advanced driver-assistance systems (ADAS) in 2028. The partnership comes as Hyundai struggles with developing automated driving software in-house, a project initially scheduled for late 2027.

Strategic alliance

Partnership with NVIDIA not about total dependence

Park Min-woo, President at Hyundai Motor Group, clarified that their partnership with NVIDIA isn't about total dependence on them.

He said, "Our partnership with NVIDIA is not about leaving our destiny entirely in their hands."

The plan is to co-design tech with NVIDIA and use data from the system to train and refine its own software platform, Atria.

Safety measures

Cars will initially use cameras, ultrasonic sensors, radar

Hyundai vehicles powered by NVIDIA's Hyperion 10 platform will initially use cameras, ultrasonic sensors, and radar instead of expensive LiDAR sensors.

However, the company is considering LiDAR for its Level 3 automated systems that allow hands-free driving under certain conditions.

Park stressed on the importance of sensors for safety, "If one sensor fails, others must be able to maintain safe operation."

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Data strategy

Hyundai aims to surpass competitors in driving data by 2033

Hyundai and its affiliate Kia Motors, the world's third-largest automaker with annual sales exceeding seven million vehicles, plan to use their global fleet scale to collect data.

This data will be used to train their autonomous driving technology.

Hyundai expects to surpass competitors in accumulated driving data by 2033.

The company is also strengthening ties with NVIDIA across autonomous driving, AI data centers, and humanoid robots developed by Boston Dynamics.

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