Amway to invest $12 million in India retail expansion
Amway is putting $12 million into opening new retail stores across India over the next 3-5 years.
This is part of its ambition for India to become one of its top three global markets by 2025, with a total historical investment of $140 million in the country.
New stores to serve as community hubs
The new stores will double as community hubs where Amway business owners can meet customers and run training sessions.
With these additions, Amway is aiming for nearly $1 billion (₹6,000 crore) in sales from India by 2025—a big jump from its current position as one of Amway's top 10 global markets.
Amway's product lineup in India
Amway has already invested heavily in Indian manufacturing and R&D, including a major facility in Tamil Nadu and four innovation labs across the country.
Their product lineup here is mostly nutrition (55%), but also includes beauty, home care, and personal care items—many of their nutrition products are made with ingredients sourced from 29 certified organic farms in India.
All this points to a serious long-term bet on growing with Indian consumers.