Apple's Mac and iPad revenue in India to hit $1.8B
What's the story
Apple is witnessing a major surge in its non-smartphone segment in India, especially with its MacBooks and iPads. The company's combined revenue from these products is expected to reach nearly $1.78 billion by 2025, according to IDC data accessed by Moneycontrol. This marks a strong 38% growth from the previous year, driven by strong student and enterprise demand, aggressive retail expansion, and heavy discounts on older models.
Revenue forecast
MacBook revenue expected to cross $1 billion mark this year
Apple's revenue from its laptops (MacBooks) and PCs (Macs) is also expected to cross the $1 billion mark this year. The company's MacBook revenue is projected to exceed $1.36 billion, up from $932 million in 2024. Meanwhile, iPad sales are likely to grow from $359 million to an estimated $414 million during the same period.
Market dominance
Apple is gaining traction in the PC space
Apple is gaining traction in the PC space, with its older-generation M1-powered MacBooks being sold at discounted prices. The company shipped 663,000 Mac units (23.3% YoY growth) and 628,000 iPads (12.3% YoY increase) in 2024, according to IDC estimates. Canalys numbers are slightly higher —776,000 Mac units (28% YoY growth) and 705,000 iPads (5% YoY increase).
Target audience
Apple's M-series chips have become the standard for developers
Ashweej Aithal of Canalys said Apple's M-series chips have become the standard for developers, creators, and enterprise users handling AI workloads. The company is also targeting tier-3 and 4 cities with premium financing options like zero-interest EMIs and schemes such as "iPhone for Life." Enterprises are steadily adopting Macs for their performance, reliability, and seamless integration into existing workflows.
Device preference
iPad sales bolstered by 'Back to school' campaign
Aithal noted that high-performance models like iPad Air (M2) and Pro (M4) are driving growth, backed by 5G and AI capabilities. Apple's "Back to School 2025" campaign is also making a big difference in sales. The company is giving away free AirPods or Apple Pencil with eligible purchases along with 24-month no-cost EMIs and exclusive pricing schemes for students.
Expansion tactics
Apple is likely eyeing local production in India
Apple's mix of retail stores, e-commerce platforms, and financing schemes is driving its market expansion. The company has planned aggressive deals for the upcoming festival and e-commerce sales, especially for older-generation devices. Despite rising sales, Apple continues to manufacture its PCs and tablets in Vietnam but may be exploring local production in India due to government efforts to localize supply chains.