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Summarize
Apple set for an executive reshuffle before end of 2025
Jeff Williams will retire by the end of 2025

Apple set for an executive reshuffle before end of 2025

Oct 11, 2025
02:26 pm

What's the story

Apple is planning a major executive reshuffle ahead of the retirement of its Chief Operating Officer (COO), Jeff Williams, at the end of this year. The move comes as part of a broader strategy to streamline leadership and prepare for future growth. The changes will see Eddy Cue, Apple's services chief, take over health and fitness teams within the company.

New responsibilities

Eddy Cue expands role ahead of Health+ launch

Cue, who already heads Apple's streaming and cloud services, will now lead the company's health and fitness teams. This move comes ahead of the launch of Apple's highly anticipated Health+ subscription service in 2026. The AI-powered platform will offer personalized guidance on exercise, nutrition, and sleep. This expansion into wellness highlights Apple's commitment to making health a key part of its ecosystem.

Tech expansion

Federighi takes on watchOS oversight

Craig Federighi, Apple's software chief, will now oversee watchOS in addition to his current responsibilities with Siri and visionOS for the Vision Pro headset. The move emphasizes Apple's commitment to software excellence in its wearable devices, especially the Apple Watch. On the hardware side, John Ternus has been given full control of Apple Watch engineering.

Leadership shifts

Other leadership changes in the pipeline

Apple is also making other leadership changes. John Giannandrea, the AI chief, is set to be replaced while Lisa Jackson, head of environment and government affairs, is said to be considering retirement. Johny Srouji, Apple's chip mastermind, is also reportedly evaluating his future at the company. These moves are part of a larger strategy to align leadership with Apple's next frontier, wellness, wearables, and AI-driven services.