Patanjali Ayurved's exclusive store inaugurated at Delhi IGI Airport
Only a day after partnering with eight e-commerce platforms, Baba Ramdev's Patanjali Ayurved has opened an "exclusive store" at Delhi's Indira Gandhi International Airport Terminal-2. Baba Ramdev inaugurated the store; Union minister Manoj Sinha and Anurag Thakur were present, too. Ramdev said after going from Haridwar to "Har Dwar" (every doorstep), Patanjali will now reach "Samundra Par" (overseas). Here's more on Patanjali's plans.
Baba Ramdev inaugurates Patanjali store at Delhi airport
After Haridwar to 'Har Dwar' eCommerce drive, PATANJALI is set to reach 'Samundra Par'. Inaugurated Patanjali store at New Delhi T2 terminal along with @manojsinhabjp Ji, @ianuragthakur Ji and others. Now desi-vedeshi passengers can get our products at more than 100 airports 🙏 pic.twitter.com/CaALSAQk7D— Swami Ramdev (@yogrishiramdev) January 18, 2018
Patanjali's entry into e-commerce segment to push products online
Patanjali earlier launched its own online portal and also announced a partnership with eight e-tailers, including Amazon India, Flipkart, Paytm, ShopClues, to boost online sales of its "swadeshi" products. Baba Ramdev said the Haridwar-based company aims to earn annual revenue of Rs. 1,000-2,000cr through online sales. However, the e-commerce platforms wouldn't offer any discounts on Patanjali products, which would be sold at MRP.
Patanjali's plans to expand its range of products
Meanwhile, Patanjali Ayurved is also gearing up to expand its product portfolio this year. It would soon launch new products like bottled water under "Divya Jal" brand and also footwear and apparel under "Paridhan" brand. The company has reportedly ventured into affordable sanitary napkins and kids and adult diapers segments recently. It also announced it was foraying into the solar equipment manufacturing space.
We are looking at rural coverage, too: Ramdev
Patanjali, which has 5,000 exclusive stores in India, wants to increase the number of such stores this year. Baba Ramdev said their products are sold at 15-20 lakh kirana (small neighborhood retail) stores, but over 75% of them are yet to be connected with. Patanjali aims to cover 50 lakh kirana stores. He added they want to focus more on improving rural coverage.
Patanjali "loyalty card" launching on Republic Day
Patanjali co-founder Acharya Balkrishna said they are introducing a new "loyalty card" called "Swadesh Samridhi" on 26 January, Republic Day. Patanjali aims to connect with five-crore people through the loyalty program that would also offer insurance to cardholders in case of disability or death.
Patanjali to recruit 20,000 people in two months
Also, Patanjali Ayurved is planning to hire 20,000 more people by Mar'18 at different levels -from sales managers to zonal managers to regional managers- as it plans to expand its production capacity. Baba Ramdev said they have started an "annual production capacity worth Rs. 50,000 crore" at Uttarakhand's Haridwar and Assam's Tezpur. He added, "Work is in progress...at Noida, Nagpur, and Indore as well."
Plans to export Patanjali products
Baba Ramdev said Patanjali would start exports from the next fiscal once its exports-oriented facility at Miha in Maharashtra's Nagpur becomes operational. He added, "This will facilitate export of Patanjali products to the UAE, the US, Canada, Europe, South America, African countries besides others."