Bewakoof's FY26 revenue up 40.5% to 243cr, losses at 87.4cr

Business Sep 29, 2026

Bewakoof, the Aditya Birla Group-owned fashion site known for its cool tees and phone covers, grew its revenue by 40.5% in FY26, hitting ₹243 crore.

But even with more sales, its losses also climbed by 19.4% to ₹87.4 crore this year.

Bewakoof costs rise, Prabhkiran Singh resigns

Expenses were up: material costs rose 45.7%, marketing spend hit ₹62 crore, and depreciation jumped too.

Despite these higher costs, Bewakoof managed a slight improvement in operational efficiency.

The year also brought change at the top: co-founder Prabhkiran Singh stepped down in February 2026.