Business • Jul 01, 2025

CCI investigates Asian Paints for market abuse

Asian Paints is under investigation by the Competition Commission of India (CCI) after rival Birla Opus Paints accused it of using its market power to block competition.
The complaint says Asian Paints pushed dealers to only sell its products, offering perks like special discounts and foreign trips, making it tough for new brands to get a fair shot.

TL;DR

Why this probe matters

This probe is a big deal because it's about keeping India's massive paint market open and competitive.
If big players use their influence to shut out newcomers, consumers could end up with fewer choices and higher prices.
The CCI's move shows regulators are paying close attention to fair play, which could shape how other industries do business too.