Coca-Cola India launches Halftime Surprise campaign with Google Gemini
Business
Coca-Cola India just rolled out Coca-Cola Halftime Surprise, an interactive campaign powered by Google Gemini.
Scan a QR code on select Coca-Cola packs and you'll unlock fun, personalized digital experiences, all designed to turn your break into something memorable.
Three halftime surprise experiences offer prizes
You can try "Be a Rockstar" to create your own AI music visuals and album covers for a shot at concert tickets.
Or step into "Be a Movie Star," where you become the hero of an AI comic strip and could snag movie vouchers.
There's also "Travel Through Time," which lets you make collage-style images with historic or futuristic vibes, plus chances at travel rewards.
Coca-Cola says this is all about giving Gen Z new ways to express themselves and have some fun with tech.