NewsBytes
    Hindi Tamil Telugu
    More
    In the news
    Mukesh Ambani
    WhatsApp
    Reliance Jio
    OPPO
    Vivo
    Sensex
    Bitcoin
    NewsBytes
    Hindi Tamil Telugu
    NewsBytes
    User Placeholder

    Hi,

    Logout


    India Business World Politics Sports Technology Entertainment Auto Lifestyle Inspirational Career Bengaluru Delhi Mumbai Visual Stories Find Cricket Statistics Phones Reviews Fitness Bands Reviews Speakers Reviews

    Download Android App

    Follow us on
    • Facebook
    • Twitter
    • Linkedin
     
    Home / News / Business News / Coca-Cola, PepsiCo to change recipes of best-selling drinks
    Business

    Coca-Cola, PepsiCo to change recipes of best-selling drinks

    Coca-Cola, PepsiCo to change recipes of best-selling drinks
    Written by Ramya Patelkhana
    Oct 14, 2017, 12:15 am 2 min read
    Coca-Cola, PepsiCo to change recipes of best-selling drinks

    Food and beverage behemoths Coca-Cola and PepsiCo are playing a big gamble in India by "changing" the recipes of their top-selling drinks. They would include plant-based natural sweetener "stevia" in their fizzy drinks to address concerns over high sugar-content. While Coca-Cola is "test-marketing" a low-calorie Fanta, PepsiCo is trying a reformulated 7UP. Coca-Cola may launch a new variant of Maaza with 30-50% less sugar.

    Coca-Cola Global CEO's three-pronged strategy

    A spokesperson for Coca-Cola India stated that the company had undertaken a three-pronged strategy as "articulated" by Coca-Cola Global CEO James Quincey. They would give consumers a much wider choice of low and no-calorie drinks with "reduced serving size, reformulation, and innovation." The spokesperson said the "work is in progress" and added they would share a comprehensive plan by 2017-end.

    The growth of stevia market

    Stevia is a natural sweetener and sugar substitute extracted from the leaves of Stevia rebaudiana plant species. B2B stevia supplier PureCircle's Senior Director for South Asia, Ajay Chandran, said their business in India has been growing in double digits. He said about 14,000 products containing stevia have been launched globally. He added several companies in India are also experimenting with stevia.

    7UP Revive, only drink in India with stevia

    Reformulation of food products and beverages is a risky business. In 1985, Coca-Cola introduced a "new" reformulated variant of Coke, which faced consumer backlash over its taste; it was withdrawn after only three months. However, 7UP and Fanta would be the first reformulated drinks in India. Earlier, PepsiCo created "7UP Revive" hydrotonic - the only "original" drink recipe with stevia in the country.

    Artificial sweeteners and health risks

    To replace sugar in their products or create low/no-calorie drinks, beverage makers have been traditionally using artificial sweeteners like aspartame. Aspartame has been often criticized for the health risks it poses to consumers as well as its "sharp aftertaste". For example, Coke Zero contains aspartame; that's why it comes with a warning saying that it is "not recommended for children."

    Food and beverage market in India

    In India, many food and beverage companies are experimenting with stevia, instead of sugar and artificial sweeteners to hold the market; more consumers prefer "no sugar" or "low-calorie" drinks over conventional ones. Coca-Cola has been reportedly finding it difficult to hold its consumer base.

    Share this timeline
    Facebook
    Whatsapp
    Twitter
    Linkedin
    Latest
    India
    Coca-Cola
    PepsiCo

    Latest

    WhatsApp admins can now tightly control who joins a group WhatsApp
    India vs Australia, 3rd ODI: Hardik Pandya takes a three-fer Hardik Pandya
    'Pathaan' aside, unmissable deleted scenes from Shah Rukh Khan's movies Shah Rukh Khan
    Price-hike for the entire Volkswagen line-up in India in April Volkswagen

    India

    The world now has fewer billionaires: Here's what happened USA
    India reports highest daily COVID-19 cases in 2023: Check tally COVID-19 India
    6.6 magnitude quake in Afghanistan, tremors felt in North India  Earthquake
    India witnessed significant human rights violations in 2022: US report United States of America

    Coca-Cola

    Reliance relaunches Campa in India: Is this its next disruptor Reliance Industries
    Realme 10 Pro Coca-Cola Limited Edition launched at Rs. 21,000 Realme
    Realme's Coca-Cola smartphone will launch on February 10: Check specifications Latest Mobile Phones
    Coca-Cola smartphone is coming to India: Here's everything we know Latest Mobile Phones

    PepsiCo

    Who is Laxman Narasimhan, the new Starbucks CEO? Pune
    Russia-Ukraine crisis: Coca-Cola, PepsiCo suspend business in Russia Coca-Cola
    Five famous and successful alumni of IIM-Calcutta to know about India
    These IITians quit lucrative jobs to pursue their dreams, passions India

    Love Business News?

    Subscribe to stay updated.

    Business Thumbnail
    Indian Premier League (IPL) Celebrity Hollywood Bollywood UEFA Champions League Tennis Football Smartphones Cryptocurrency Upcoming Movies Premier League Cricket News Latest automobiles Latest Cars Upcoming Cars Latest Bikes Upcoming Tablets
    About Us Privacy Policy Terms & Conditions Contact Us Ethical Conduct Grievance Redressal News News Archive Topics Archive Download DevBytes Find Cricket Statistics
    Follow us on
    Facebook Twitter Linkedin
    All rights reserved © NewsBytes 2023