Dabur sues FSSAI over '100%' ban, ₹150cr products at risk

Business Aug 10, 2026

Dabur is taking the Food Safety and Standards Authority of India (FSSAI) to court after FSSAI's order banned "100%" claims on product labels.

Dabur says this move unfairly targets them and puts ₹150 crore worth of products, like Dabur Honey and Real Activ Coconut Water, at risk.

Delhi High Court pauses '100%' ban

Dabur argues that phrases like "100% pure" and "100% natural" are common across the industry, not just their thing.

They also feel they weren't given a fair chance to explain before the ban hit.

The order has already shaken up retail, with quick-commerce platforms like Blinkit pausing sales of affected items.

For now, the Delhi High Court has paused the ban until August 24 while both sides sort things out.