Delhi High Court permanently bars Google from using trademarked keywords
Business
Big news for online ads: the Delhi High Court has stopped Google from selling trademarked names (like Hindware) as ad keywords.
The court says this practice breaks trademark rules, and Google is now permanently banned from using such terms in its Google Ads program.
Justice Mini Pushkarna warns advertising shakeup
Justice Mini Pushkarna pointed out that Google can't just sit back while making money off possible trademark violations.
This decision could shake up the advertising world; big brands get more protection, but smaller businesses may find it harder to compete.
Sectors like e-commerce and travel will need to rethink their ad strategies, and since Google is likely to challenge the order, other platforms like Meta and Amazon might also feel the impact.