FirstCry cuts losses and crosses ₹2,000cr in revenue—here's what's up
FirstCry (yep, the baby products giant) just posted a 10% jump in revenue for Q2, hitting ₹2,099 crore.
Even better? Their net loss shrank by 20% compared to last year, now at ₹50.5 crore instead of ₹62.9 crore.
So while they're still not profitable, things are definitely moving in the right direction.
What's driving the growth?
Most of FirstCry's money—about 77%—came from sales through offline stores and websites in India and the international market, which brought in ₹1,381 crore.
Their total sales value (GMV) also climbed 11%, showing more people are shopping with them everywhere.
Plus, their subsidiary GlobalBees chipped in with a solid 14% boost over last year.
Spending more but getting stronger
Costs went up too: procurement and employee benefits rose about 10-11%, including a hefty ₹59 crore set aside for employee stock options.
But despite higher expenses, their adjusted EBITDA—a key profit metric—jumped by 51%.
Basically: they're spending more to grow but making that money work harder.
Why should you care?
FirstCry is cutting its losses faster this year thanks to steady customer growth and strong Q2 results.
If you're curious about how big brands balance spending and scaling up—or just want to see how an Indian startup keeps leveling up—this is one worth watching.