Google, India SME Forum find AI lifts MSME profits 30-35%
Business
A fresh report from Google and the India SME Forum says AI could help Indian micro, small, and medium enterprises (MSMEs) increase their profits by 30% to 35%.
Nearly 60% of MSMEs are already seeing double-digit revenue growth after going digital, thanks to better market reach and easier customer acquisition.
Nearly 60% of MSMEs are already seeing double-digit revenue growth after going digital, thanks to better market reach and easier customer acquisition.
Digital advertising added ₹49,700cr to economy
MSMEs using digital advertising added ₹49,700 crore to the economy and ₹32,300 crore in value.
Two out of three businesses reached more customers online, while over half improved how they bring in new ones.
Even better, 78% managed to cut down on customer acquisition costs through digital strategies.
Two out of three businesses reached more customers online, while over half improved how they bring in new ones.
Even better, 78% managed to cut down on customer acquisition costs through digital strategies.