Business • Jun 28, 2025

Google's new advertising strategy: Targeting AI bots

Google is switching things up by focusing its ads on AI bots instead of people.
With its new Agent2Agent protocol, bots can chat and even make purchases for users.
This move, predicted by Aravind Srinivas from Perplexity, shows how Google wants to stay ahead as AI starts making more decisions for us.

TL;DR

Why this change is being made

This shift comes as AI shakes up jobs and sparks worries about the economy.
Advertisers are testing out this new approach to keep their revenue steady, even though it's still pretty experimental.
As digital habits change, everyone—from Google to brands—has to rethink how they connect with audiences in an AI-driven world.