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How India's ban on real-money gaming apps impacts advertisers
India recently banned real-money gaming apps like Dream11, MPL, and Games24x7 under the new Promotion and Regulation of Online Gaming Act, 2025.
Platforms offering fantasy sports, rummy, or poker for cash are now banned from operating these services.
Impact on IPL, other major sporting events
Dream11 has already pulled its ₹358 crore cricket team sponsorship.
The ban could cut over ₹10,000 crore (about $1.2 billion) from India's digital ad market—no small hit in a space expected to reach $15.9 billion this year.
RMG companies were key players during big events like IPL and made up most of the online gaming revenue last year.
Now, advertisers are scrambling for new sponsors while sports leagues and media platforms face a funding crunch amid all this uncertainty.