India's new data rules shake up digital marketing

Business Nov 16, 2025

India just rolled out the Digital Personal Data Protection Rules 2025, giving companies 18 months to switch to consent-based data practices.
This is a big deal for over 70% of micro, small, and medium businesses using platforms like Google Search, YouTube, and Amazon for ads—if they don't comply, fines could hit ₹250 crore.

What changes for businesses (and you)

Now, companies must get clear permission before using your data.
They'll need to track where your info goes—think WhatsApp chats or CRM systems—and overhaul how they ask for consent.
Experts say this means higher costs and more work behind the scenes, but it should give you more control over your personal data and make digital life in India a bit more transparent.