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Home / News / Business News / Intel's new ads featuring Justin Long mock M1 Macs
  • Business

    Intel's new ads featuring Justin Long mock M1 Macs

    Chandraveer Mathur
    Written by
    Chandraveer Mathur
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    Last updated on Mar 19, 2021, 05:14 pm
    Intel's new ads featuring Justin Long mock M1 Macs
  • Actor Justin Long who did the "I'm a Mac, and I'm a PC" commercials back in the day has been hired by Intel for a series of advertisements.

    The satirical short video ads compare Intel-powered laptops with Apple's MacBook range of products.

    While the comparison doesn't feature performance statistics, it suggests that Intel is clearly intimidated by Apple's present and upcoming M1 Macs.

  • In this article
    Justin Long, John Hodgman featured in Apple ads mocking PCs Long compares Intel-powered laptops to M1 MacBooks Intel took a dig at Apple iPad accessories, Touch Bar Intel's commercials tacitly acknowledge M1 Macs as superior devices
  • Classics revived

    Justin Long, John Hodgman featured in Apple ads mocking PCs

    Justin Long, John Hodgman featured in Apple ads mocking PCs
  • Nearly two decades ago, Apple hired actor Justin Long and comedian John Hodgman for a series of ads comparing Macs to PCs. The ads intended to drive adoption of Macs, and began with Long saying the iconic "Hello, I'm a Mac" line.

    Intel's new commercials begin with the throwback: "Hello, I'm a... Justin". The new campaign even mimics the white background from Apple's ads.

  • Cherry-picking

    Long compares Intel-powered laptops to M1 MacBooks

    Long compares Intel-powered laptops to M1 MacBooks
  • In each ad, Long examines an Intel-powered laptop and then shows how the MacBooks fall short.

    In separate commercials, he mocks Apple's Touch Bar, lack of support for multiple external displays, lack of touchscreen or 2-in-1 functionality, and MacBook's "grey and greyer" color scheme.

    Another ad shows Long interacting with a gamer who says "no one really games on a Mac".

  • Pain points

    Intel took a dig at Apple iPad accessories, Touch Bar

    Intel took a dig at Apple iPad accessories, Touch Bar
  • In another ad, Long compares the touchscreen functionality of ASUS's ZenBook Duo to the lack of the same in Apple's MacBook Pro. He also ridicules the latter's Touch Bar.

    Long also demonstrates how an Intel-powered 2-in-1 notebook combines the functionality of an iPad, Apple Magic Keyboard, and Apple Pencil used together.

  • Losing market share

    Intel's commercials tacitly acknowledge M1 Macs as superior devices

    Intel's commercials tacitly acknowledge M1 Macs as superior devices
  • Justin Long's Intel commercials come just months after John Hodgman reprised his role as the PC guy from Apple's older commercials.

    It also ties into Intel's diminishing market share, thanks to AMD's better performing Ryzen CPUs and Apple's decision to manufacture its own processors.

    It is noteworthy that Apple emphasized its current-gen M1 Macs will only get more powerful in future revisions.

  • Intel
  • Apple Macbook Pro
  •  
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