India-NZ WC final: JioStar is charging ₹50L for 10-second ad!
What's the story
JioStar, the official media rights holder for the International Cricket Council (ICC), is charging around ₹50 lakh for a 10-second advertising spot during the India-New Zealand final. The steep price comes as advertisers are scrambling to get their brands in front of viewers after India's successful run in the tournament. Media buyers say that JioStar is demanding a premium due to limited advertising inventory and increased viewership throughout the tournament.
Viewership surge
Record viewership for India-England semi-final
JioHotstar, the digital platform broadcasting the ICC matches, saw a record-breaking 65.2 million peak concurrent viewers during the India-England semi-final. This is the biggest ever concurrency for a live event on any digital platform. The match also clocked an incredible 619 million views on JioHotstar, making it the most streamed T20 International match of all time.