After McDonald's, Netflix sets up a GCC in Hyderabad
What's the story
In a major development, Netflix has announced the establishment of a new global capability center (GCC) in Hyderabad. The 40,000 square feet facility will be located in HITEC City and will serve as the company's second major operational base in India after its Mumbai headquarters. The move is part of Netflix's strategy to deepen its commitment to India and leverage the country as a key hub for technical innovation and creative backend support.
Strategic choice
Hyderabad's growing appeal for global digital companies
Hyderabad's selection over other Indian tech hubs such as Bengaluru highlights its growing appeal for global digital companies. The decision was influenced by the region's strong digital infrastructure, skilled talent pool, and Telangana government's business-friendly policies. The city already has a thriving ecosystem of animation and visual effects (VFX) studios, making it an ideal location for Netflix's tech-driven ambitions.
Operational details
Focus on VFX and post-production
The Hyderabad GCC will mainly serve as a hub for post-production and VFX-related work for Netflix's global and regional projects. The facility will focus on integrating cutting-edge technology into editing, animation, and rendering processes. It is designed with high-tech collaboration in mind, offering modern post-production facilities, soundproof editing suites, high-speed data servers, as well as dedicated creative zones for artists and engineers.
Economic impact
Job opportunities and industry impact
Netflix's expansion into Hyderabad is expected to create a number of job opportunities for skilled professionals in animation, VFX, data analytics, and IT operations. The presence of a global player like Netflix is likely to attract more international collaborations and investments into the city's entertainment technology industry. Industry insiders believe this move will prompt other OTT and media tech companies to expand their footprint in Hyderabad.
Operational strategy
Two-city model for Netflix in India
Netflix's Indian operations are now divided between Mumbai and Hyderabad. The Mumbai office serves as the national headquarters, focusing on content acquisition, original productions, and marketing. Meanwhile, the Hyderabad center will focus on technical and creative backend work. This two-city model allows Netflix to optimize its resources and tap into different talent pools across India.