PepsiCo's 7UP introduces 1st sonic logo in India
7UP just launched its first sonic logo in India—called MOGO (musical logo)—in Bengaluru.
The catchy sound mixes can-cracking and fizzing with a seven-note melody, all meant to give off those refreshingly upbeat vibes.
You'll start hearing it in retail coolers soon, making grabbing a 7UP a bit more immersive.
MOGO made with AI tools to match music with emotions
MOGO was created with BrandMusiq using AI tools to match music with emotions.
Feedback showed that the crisp splash sound really nails that feeling of refreshment.
This new audio signature is designed to keep 7UP's lively spirit front and center, whether you're shopping in-store or scrolling online.
Sonic logo's rollout
India is leading this cool branding move for 7UP. After Bengaluru, the sonic logo will roll out across stores and digital platforms nationwide.
It's all about helping you remember that refreshing vibe every time you hear it.