NewsBytes
    Hindi Tamil Telugu
    More
    In the news
    Narendra Modi
    Amit Shah
    Box Office Collection
    Bharatiya Janata Party (BJP)
    OTT releases
    Hindi Tamil Telugu
    NewsBytes
    User Placeholder

    Hi,

    Logout


    India Business World Politics Sports Technology Entertainment Auto Lifestyle Inspirational Career Bengaluru Delhi Mumbai Visual Stories Find Cricket Statistics Phones Reviews Fitness Bands Reviews Speakers Reviews

    Download Android App

    Follow us on
    • Facebook
    • Twitter
    • Linkedin
     
    Home / News / Business News / Reliance Jio enters e-commerce space with app for offline merchants
    Reliance Jio enters e-commerce space with app for offline merchants
    Business

    Reliance Jio enters e-commerce space with app for offline merchants

    Written by Bhavika Bhuwalka
    June 25, 2018 | 10:03 pm 2 min read
    Reliance Jio enters e-commerce space with app for offline merchants

    Making its first big foray into the Indian e-commerce space, Mukesh Ambani-led Reliance Jio is set to launch a dedicated app for kirana or neighborhood general stores. The app will serve as a one-stop shop for millions of shopkeepers and offline merchants to integrate with Reliance's e-commerce platform. The app will pilot with 5,000 merchants across Mumbai and Ahmedabad and officially launch by year-end.

    Kirana stores can buy inventory from Reliance's wholesale arm

    The app will basically allow kirana stores to get supplies from Reliance's cash-and-carry or wholesale megastores. This will help the company tap more customers in all parts of India. Presently, Reliance has about 7,500 stores and 50 warehouses and by serving as a supplier to general stores, they can be used to fulfill both online and offline channel demands.

    A bridge between Reliance's retail business and digital services business

    Since practicing e-commerce in India is known to be difficult without brick-and-mortar retail, this is Reliance's effort to boost its supply chain and create an omnichannel-focused ecosystem. The company wants customers to be able to shop from any Jio platform, regardless of it being from a website or a neighborhood store. With this, Reliance aims to help organize the traditional retail segment in India.

    Key features

    The app will help merchants manage their inventory, logistics, supply chain requirements, and payments. It will add features for a pick-and-drop to a customer's doorstep. Eventually, it will also allow retailers to file GST by inputting invoices and file claims.

    The app helps FMCG companies clear stocks via promotional campaigns

    As a test, Reliance has also been helping large consumer product companies like Dabur, Tata Beverages, Hindustan Unilever, and Amul clear stocks by generating promotional coupons on the app. This tokenization is targeted at users in particular areas and pockets. The discounts are offered as a click-through message that takes users to the Jio Money app.

    Connecting traditional retailers with online shoppers

    Reliance wants to cater to segments like electronics, apparel, home and furnishing, baby, beauty and personal care, and books. The company's retail business, essentially food and groceries, accounted for 7.8% of its total revenue in FY16 which was pegged at Rs. 2.76 trillion.

    Share this timeline
    Facebook
    Whatsapp
    Twitter
    Linkedin
    Related News
    Reliance
    Reliance Jio
    E-commerce

    Reliance

    Reliance Jio launches new 5GB daily-data plans for JioLink users Reliance Jio
    Looking at Mukesh Ambani's life journey on his 61st birthday India
    Chandigarh school dropout, now ethical hacker, makes to Forbes' list Central Bureau Of Investigation (CBI)
    JioMusic integrates with Saavn, combined entity worth a billion dollar India

    Reliance Jio

    Soon make free voice calls over public Wi-Fi networks Telecom Regulatory Authority Of India
    Vodafone upgrades postpaid-plans, offers upto 75GB data Bharti Airtel
    26-year-old Isha Ambani gets an MBA from Stanford University Asia
    Airtel offers unlimited calls for 168-days with Rs. 597 plan Bharti Airtel

    E-commerce

    Google plans to enter the e-commerce space from Indian market Flipkart
    Snapchat launches privacy-safe developer kit called Snap Kit Snapchat
    Gurugram start-up Milkbasket raises $7mn in funding Startups
    Walmart buys 77% stake in Flipkart for $16 billion India
    Next News Article

    Love Business News?

    Subscribe to stay updated.

    Business Thumbnail
    Indian Premier League (IPL) Celebrity Hollywood Bollywood UEFA Champions League Tennis Football Smartphones Cryptocurrency Upcoming Movies Premier League Cricket News Latest automobiles Latest Cars Upcoming Cars Latest Bikes Upcoming Tablets
    About Us Privacy Policy Terms & Conditions Contact Us Ethical Conduct Grievance Redressal News News Archive Topics Archive Download DevBytes Find Cricket Statistics
    Follow us on
    Facebook Twitter Linkedin
    All rights reserved © NewsBytes 2023