ServiceNow says 50% of net-new revenue non-seat-based amid AI shift

Business Oct 06, 2026

AI is changing how companies pay for software: it's no longer just about buying a license for each user.

Amit Zavery, President, Chief Product Officer, and Chief Operating Officer at ServiceNow, shared that 50% of the company's net-new revenue over the past year was non-seat-based.

This shift reflects a move toward usage- and outcome-based pricing.

ServiceNow: AI created $600 million last year

Customers are increasingly being offered usage- and outcome-based pricing models.

ServiceNow says its AI features created $600 million in value for customers last year, with hopes to hit $1 billion this year.

Zavery explained that its deep knowledge and workflow data help keep it ahead, even as AI technology keeps evolving.