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Business Jun 22, 2025

Trump family's growing influence in cryptocurrency market

Donald Trump, who once called crypto a "scam," is now associated with a $2.2 billion digital asset empire built with his family.
The main driver is World Liberty Financial (WLFI), started by his sons in 2024, and it's gaining attention across the global crypto scene.

TL;DR

'$1' stablecoin drives Trump's digital asset empire

WLFI's stablecoin, $1, is pegged to the US dollar and has hit a $2.2 billion market cap.
Last year alone, Trump reportedly made $57 million from these holdings.
The coin is getting more traction thanks to new US laws and backing from big players like the UAE's MGX fund.

Memecoins, Bitcoin, and NFTs

Trump-linked companies have launched memecoins like $TRUMP ($1.8B market cap) and $MELANIA ($128 million), pulling in about $350 million in fees so far.
Eric Trump also co-founded a Bitcoin mining company holding $22 million worth of Bitcoin, while the family has earned over $1 million from NFTs featuring Trump himself.

The story behind the headline

Trump's shift from crypto critic to major player shows how fast things can change—and raises tough questions about money, politics, and influence as new laws shape the future of digital finance.
For anyone watching where tech meets power, this story is hard to ignore.