Zepto now delivers your medicines in just 10 minutes
What's the story
Zepto, a leading player in the quick commerce industry, has expanded its services to include a "pharmacy and wellness" category on its app. With this new feature, users in Bengaluru, Mumbai, and Hyderabad can purchase both prescription and over-the-counter (OTC) medicines. The firm has also implemented a prescription verification system to ensure legal compliance.
Teleconsultation feature
Zepto introduces teleconsultation for users without prescriptions
Along with the prescription verification system, Zepto has also launched a teleconsultation feature. This will help users who don't have a prescription but require medical advice or medication. The move comes as a part of Zepto's larger strategy to diversify its offerings and address a wider spectrum of consumer needs.
Industry trend
Zepto's move mirrors trend in quick commerce industry
Zepto's foray into pharmacy and wellness space is similar to a trend we are seeing among quick commerce players. Swiggy Instamart has teamed up with PharmEasy to deliver medicines, healthcare goods, and lab testing services. Likewise, Flipkart Health Plus and Tata 1mg have collaborated with BBNow from Tata BigBasket for speedy delivery of pharmaceutical products.
Delivery enhancement
Traditional online pharmacies enhance delivery capabilities
Notably, traditional online pharmacies are also enhancing their delivery capabilities to stay in the race in this changing market. Apollo 24/7 has launched fast delivery services in select cities, while Zomato-owned Blinkit has introduced a 10-minute ambulance service in some parts of Gurugram. The developments underscore the growing competition and innovation in the quick commerce space.