Zerodha invests $5 million in Tijori Finance to boost enterprise services
Zerodha, a leading stock brokerage, just invested $5 million (approximately ₹41 crore) in Tijori Finance—a Bengaluru startup known for its smart stock analytics.
The goal? To help Tijori level up its enterprise offerings and connect more with big institutional players.
With this funding, Tijori plans to expand its reach, strengthen its tech, and grow its team.
Tijori pivots toward bigger clients and smarter tools
Tijori is shifting from serving mostly retail investors (who paid around ₹500/month) to focusing on enterprises like mutual funds and insurers—where subscriptions can hit ₹5,000.
Founder Siddharth Hegde shared that about 70% of their strategy is now aimed at these bigger clients.
The fresh funds will also fuel new AI-powered features like the Call Monitor tool for speedy earnings call analysis, plus real-time WhatsApp alerts for retail users and richer financial data options.