Ajay Devgn's NY Cinemas is now Devgn Cinex
What's the story
Bollywood actor-producer Ajay Devgn has officially rebranded NY Cinemas as Devgn Cinex, in partnership with Vishwa Samudra Group. The new identity was unveiled at the North Bombay Sarbojanin Durga Puja celebration at SNDT Women's College in Juhu. The event was attended by prominent figures from Mumbai's cultural and film circles.
Vision statement
Devgn's statement on the launch
Devgn, speaking at the launch, said, "Durga Puja is a celebration of tradition, togetherness, and shared joy. In many ways, cinema does the same." "With Devgn CineX, our vision is to bring this magic to audiences across India with state-of-the-art formats that allow every emotion and every moment of a film to be experienced at its fullest."
Expansion plans
Strategic focus on expanding into metro areas and tier-1 cities
The newly launched Devgn Cinex has promised to introduce premium formats and modern digital technologies, including customer engagement tools, AI, apps/web platforms, and rewards programs. Satish Kottakota, CEO of NY Cinemas, said in a statement, "Devgn Cinex is ready to expand its footprint with new screens planned across the country." "Our immediate focus will be metros and tier-1 cities, particularly in South India, where the appetite for cinema is unmatched."
Cultural impact
Significance of the launch event
The launch of Devgn Cinex during the North Bombay Durga Puja, a cultural event that has been a cornerstone of Mumbai's creative community since 1948, brought added heritage and significance to the occasion. The ceremony was graced by Devgn's wife and actor Kajol, along with Sonam Shivdutt as special guests.