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Alia Bhatt launches kids' venture on birthday, teases 3 projects
Eternal Kids has three projects in development

Alia Bhatt launches kids' venture on birthday, teases 3 projects

Mar 15, 2026
02:38 pm

What's the story

Bollywood actor and producer Alia Bhatt has announced a new initiative under her production house, Eternal Sunshine Productions. The venture, called Eternal Kids, will focus on children's storytelling. The actor, who turned 33 on Sunday, shared the news on social media and revealed that they already have three projects in development. She wrote, "Our production company, Eternal Sunshine, just had a baby; say hello to Eternal Kids."

Project details

Here's what to expect from Eternal Kids

The first project under Eternal Kids is a story titled There's C and G and M, which is based on characters and stories created by Bhatt's grandfather. "Shaheen and I grew up on these stories, and now we are thrilled to bring them to you. We miss you, Grandpa," she wrote. The second project is OOOLANGOO, a story about a creature so unique that Bhatt's mother had to invent a new word for it while telling the tale.

Future plans

A book series on the way

The third project under Eternal Kids will be an extension of Adventures of Ed-a-Mamma, a children's book inspired by Bhatt's sustainable kidswear brand. The production house plans to turn it into a series and publish more books in the future. "Introducing Eternal Kids. Where the childhood we remember meets the child still living quietly inside us," Bhatt wrote in her announcement post.

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Reception

Fans congratulated Bhatt on the announcement

Fans quickly showered the initiative with love and best wishes in the comments section. One comment read, "How cuteeee." Another wrote, "This is super cute." A third fan commented, "Very thoughtful. Love to see that she is not limiting herself to films."

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Career updates

Meanwhile, know more about her upcoming film

Apart from Eternal Kids, Bhatt and her sister, Shaheen Bhatt, are also working on a Prime Video Original film titled Don't Be Shy. The film is written and directed by Sreeti Mukerji. It follows the story of Shyamili 'Shy' Das, a 20-year-old girl whose perfectly planned life takes an unpredictable turn. The cast and other details of the film are yet to be announced. Meanwhile, Bhatt is awaiting the release of Alpha on July 10.

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