Apple teams up with Oprah Winfrey to create original programs
What's the story
Tech giant Apple has announced a collaboration with Oprah Winfrey to churn out original content. Although it did not reveal the exact role that Winfrey will play in the shows, a representative stated the programs will embrace her incomparable ability to connect with audiences around the world. Here's more.
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The video streaming war has intensified
Netflix, Amazon and Apple are currently amidst a full-blown video streaming war. In order to attain the highest viewership, the three companies have resorted to revamp their original programming. Just recently, Netflix signed a multi-year production deal with the Obamas and 'Grey's Anatomy' and 'Scandal' creator Shonda Rhimes. On the other hand, Apple had also roped in Reese Witherspoon and Steven Spielberg.
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What does Oprah's addition mean for Apple?
Apple is likely to benefit from Oprah's massive global popularity. She will bring with herself a fleet of new consumers for the tech company. This move by Apple will certainly give a new dynamic to the ongoing video streaming war.