Emmy Rossum's smart pivot to OTT is changing the game
What's the story
Breaking through the OTT era, Emmy Rossum, best known for her work in Shameless, has redefined her career path. In an age of digital platforms, Rossum has taken to new opportunities, showcasing her versatility as an actor and a producer. Not only does this shift highlight her adaptability, it also emphasizes the changing landscape of entertainment where TV isn't the only path to success anymore.
New beginnings
Transition from 'Shameless' to OTT
After bidding adieu to Shameless, Rossum aimed for roles that helped her try her hand at various genres and characters. Her choice to shift toward OTT platforms paved the way for an array of projects that were not restricted by network television. This move allowed her to work on content that appealed to a global audience, broadening her reach and impact in the industry.
Behind the scenes
Embracing production roles
Rossum's foray into production was a game-changing career reinvention step. By stepping into producer shoes, she gained control over the creative reins, giving her the power to shape narratives and bring unique stories to life. This not only diversified her repertoire but also established her as a multifaceted talent who could make the same impact in front and behind the camera.
Strategic partnerships
Collaborations with OTT giants
Partnering with major OTT services also gave Rossum access to top-notch scripts and innovative storytelling formats. These collaborations have played a key role in staying relevant in an ever-evolving industry landscape. By aligning herself with these platforms, she ensured continued visibility while contributing to groundbreaking content that modern-day audiences cannot resist.
Expanding horizons
Focus on diverse storytelling
Rossum's career shift highlighted her commitment to telling diverse stories through different roles in different genres. Her choices echo an understanding of what audiences want to see today- inclusive stories that connect with people across cultures and demographics. By picking projects that defy the norm, she continues to push the envelope while staying relevant in today's cut-throat entertainment industry.