Mark Duplass's smart moves that keep him ahead in OTT
What's the story
Mark Duplass, the independent film star, has made a successful transition into the OTT era. By concentrating on making stuff that people would actually want to watch, he has been able to carve himself a niche in this ever-evolving landscape. By adopting new platforms and modes of storytelling, Duplass has not only stayed relevant but also broadened his creative spectrum. Here's how he did it and what it means for him.
#1
Embracing new platforms
Duplass saw the potential in OTT platforms early on. By collaborating with services like Netflix and HBO, he was able to reach wider audiences than traditional cinema could afford. This strategy allowed him to experiment with different genres, formats without the shackles of conventional film distribution. As a result, Duplass's work gained more visibility and attracted varied viewership.
#2
Focus on original content
Duplass made creating original content a priority as a strategy in the era of OTT. He understood that unique stories stand a better chance of getting noticed in the sea of options available online. By creating original series/films that are true to the human experience, he piqued audience interest and their loyalty. This not only showcased his versatility but also cemented his reputation as an innovative storyteller.
#3
Collaboration with emerging talent
Another major element of Duplass's reinvention is the way he is working with up-and-coming talent. By collaborating with new writers, directors, and actors, he brought new perspectives to the table. This spirit of collaboration not only enriched the quality of his productions but also kept him connected to the modern trends of storytelling. It showed his commitment to nurturing creativity in the industry.
#4
Leveraging social media engagement
Duplass also has a knack for using social media to engage with fans directly and promote his projects. On platforms like Twitter and Instagram, he shared glimpses of his process while generating excitement for upcoming releases. This direct interaction created a community of viewers who felt connected to him as an artist and the stories he brought to life onscreen.