MTV India responds to shutdown rumors with savage Instagram post
What's the story
MTV India has quashed rumors of its shutdown with a cheeky Instagram post. The channel's playful response comes after MTV recently decided to shut down five channels in several European countries by December 31, 2025. In a video shared on Saturday, MTV India took a dig at "unverified sources" and the "fake news forwarding community," assuring fans that it isn't going anywhere.
Post details
'Check your sources, fam. Kill that false alarm'
The Instagram post featured a video of the MTV India logo with the caption, "Humkahin nahi ja rahe; and honestly without us, your feed would be boring." "MTV India yahin hai, with main character energy. Check your sources, fam. Kill that false alarm." The channel's signature sass and humor resonated with fans, instantly dispelling any doubts about its future.
Fan reactions
Fans celebrate channel's sass, nostalgia
The post sparked a wave of reactions from MTV India fans, who expressed their relief and nostalgia. One fan wrote, "What a relief! Haters ka game baja diya." Another joked, "Yeh jisne rumor failayi uski shaadi cancel." A user commented, "MTV raised an entire generation, wo kahin nahi jaayega."
Channel history
MTV India's legacy and evolution
Launched in 1996, MTV India has been a pioneer in youth television. The channel introduced global pop and indie rock to Indian audiences and created cult-favorite shows like MTV Roadies, Splitsvilla, and MTV Unplugged. In 2016, the network launched MTV Beats, a 24-hour music channel that replaced MTV Indies. Since then, it has leaned into reality content to appeal to Gen Z and millennial viewers alike.
MTV shutdown
Why are MTV channels shutting down in Europe?
Meanwhile, MTV's impending closure in Europe will impact MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live. The shutdowns will be implemented in phases, starting with the United Kingdom and Ireland before spreading to other parts of Europe and beyond. The decision is part of Paramount's global cost-saving strategy after its recent merger with Skydance Media. The company is realigning its international operations by cutting underperforming channels and instead investing in its streaming platform, Paramount+.