Ranbir Kapoor launching his fashion brand ARKS on Valentine's Day
What's the story
Bollywood actor Ranbir Kapoor joins the lineup of celebrities with their own brands! The 42-year-old star is set to launch his fashion and lifestyle brand, ARKS, on February 14, Valentine's Day. The announcement came through a promotional video shared on social media, offering fans a glimpse into the brand's ethos. His wife, actor Alia Bhatt, also expressed her excitement on Instagram, calling it "our dream" and a project "a decade in the making."
Brand inspiration
ARKS: A tribute to Mumbai's influence on Kapoor
Dropped on Wednesday, the promotional video for ARKS has Kapoor cycling through the aesthetic streets of Mumbai, talking about what the dream city means to him. He paints Mumbai as an inspiration that defines him, saying no other city can match its energy for him. The video shows him riding past iconic landmarks like Marine Drive and the Sea Link, representing his strong bond with the city.
Twitter Post
Check out the full video here
Say Hello to ARKS on 14- 02 - 2025 😍🥰#RanbirKapoor#ARKSpic.twitter.com/OiJUT8fS7P
— Bunny Jordan (@BunnyJordan2809) February5, 2025
Career transition
Kapoor's journey from film to fashion
Kapoor, known for his illustrious film career and versatility in all genres, first teased starting his fashion and lifestyle brand during a 2024 podcast. The official launch of ARKS on social media came later that year with a post featuring Kapoor as the founder. This new venture marks a major career shift for him, adding another feather to his cap. Apart from his new venture, Kapoor is working on his upcoming film Ramayana—where he will be seen as Lord Ram.