Subham triumphs on OTT: Samantha Ruth Prabhu's film sets viewing record
Subham is a Telugu horror-comedy directed by Praveen Kandregula and produced by Samantha Ruth Prabhu.
The story follows the chaos after a mysterious TV show causes women to behave oddly, mixing spooky moments with sharp humor and social satire.
Despite a slow start in theaters, the film gained momentum through word of mouth and smart promotion, and it's been a hit on streaming platforms, clocking over 150 million minutes.
Box office and OTT performance
Made on a ₹10 crore overall production budget, including OTT performance, Subham pulled in nearly ₹6 crore gross in India (₹5.63 crore net).
It opened at ₹56 lakh and reached over ₹3 crore within five days—plus its OTT performance has really boosted its reach.
Why you should watch 'Subham'
If you're into films that blend laughs with scares—and throw in some clever digs at old-school social norms—Subham could be your pick.
Its quirky plot and mix of genres make it stand out from typical horror or comedy flicks.