Triptii Dimri's Peep Beauty: All about actor's investment and products
What's the story
Actor Triptii Dimri has become an investor and co-creator for the D2C eye-centric beauty brand, Peep Beauty. The startup aims to create a beauty category focused on colored contact lenses and eye makeup. Per a statement from the company, Dimri has been involved with Peep Beauty since its inception, contributing to its creative direction, product discussions, and storytelling.
Investment details
Peep Beauty raises ₹12cr in pre-seed funding round
Dimri's investment is part of Peep Beauty's pre-seed funding round, which raised ₹12cr ($1.2 million).
The round was led by Sadev Ventures with participation from iSeed, ISV, and TDV.
This partnership aims to create a beauty brand that focuses more on the Indian eye.
Peep Beauty seeks to establish colored contact lenses as an integral part of beauty rather than confining them to a "functional or medical category."
Actor's statement
'Being part of building a brand from the ground up,...'
Expressing her excitement about the partnership, Dimri said in a statement, "The first thing that struck me about Peep Beauty was that it wasn't just creating a product; it was creating an entirely new way of thinking about beauty."
"Being part of building a brand from the ground up, contributing creatively, and helping shape its vision made this partnership incredibly exciting for me."
Brand vision
Brand aims to redefine beauty standards
With Dimri's involvement, Peep Beauty plans to establish its foothold in the eye-centric beauty market.
The brand intends to develop products and narratives that resonate with Indian consumers.
Meanwhile, on the work front, the actor was last seen in the Netflix dark comedy Maa Behen.
She will next feature in Sandeep Reddy Vanga's Spirit.