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Home / News / Entertainment News / Pooja Entertainment India's first production house to buy metaverse land
Entertainment

Pooja Entertainment India's first production house to buy metaverse land

Pooja Entertainment India's first production house to buy metaverse land
Written by Shreya Mukherjee
Feb 15, 2022, 04:18 pm 2 min read
Pooja Entertainment India's first production house to buy metaverse land
Now get Bollywood film announcements on metaverse, courtesy Pooja Entertainment

Indian film production company Pooja Entertainment has set its foot into metaverse by buying virtual land there. This makes Pooja Entertainment the first production house in this country to venture into the digital universe. Called Poojaverse, this particular metaverse will be used to introduce projects backed by the firm "through yet another medium." Any individual can explore the space through a link.

Context
Why does this story matter?
  • A metaverse is a media form that sees the convergence of physical, augmented, and virtual realities in an online space. Anyone with a log in link can enter a particular metaverse.
  • The concept has seen a meteoric rise in the recent past with people even getting married on personal metaverses.
  • In the West, celebrities like Snoop Dogg and Paris Hilton have bought virtual spaces.
Details
What did the announcement say?

With Poojaverse, the firm, managed by Vashu Bhagnani, Jackky Bhagnani, and Deepshikha Ddeshmukh, will offer exclusive immersive experiences to the viewers. Announcing the same, the official Twitter handle of Pooja Entertainment shared a brief look into the virtual land. "Experience the first-ever Indian film announcement on the metaverse our very own virtual space called #Poojaverse," read a part of the caption.

Twitter Post
Check out the good news here

Experience the first ever Indian film announcement on the metaverse our very own virtual space called #Poojaverse - We are excited for you'll to experience know about #PoojaEntertainment our projects through yet another medium. @vashubhagnani @jackkybhagnani @honeybhagnani pic.twitter.com/YdKJFgjZkc

— Pooja Entertainment (@poojafilms) February 15, 2022
Project
'Bade Miyan Chote Miyan' clip played in Poojaverse

In the announcement video, a clip of their recently announced venture, Bade Miyan Chote Miyan, was being played at Poojaverse. The clip is a part of the film's teaser that was released last week. This effectively means that the Akshay Kumar and Tiger Shroff-starrer has become the first-ever Indian movie to be announced within the metaverse. You can check it out at poojaverse.com.

Information
Pooja Entertainment clocked in 27 years in industry this year

Notably, it was Pooja Entertainment that brought together Amitabh Bachchan and Govinda for the original Bade Miyan Chote Miyan 24 years ago. In the metaverse, one can also see the posters of various movies launched by the production house in its career like Om Jai Jagadish, F.A.L.T.U, Bell Bottom, Coolie No.1, and Ganapath. The firm has clocked in 27 years in the industry.

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Shreya Mukherjee
Shreya Mukherjee
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Shreya Mukherjee covers entertainment news for NewsBytes. She has previously worked with The New Indian Express as a sub-editor where she also contributed lifestyle and feature articles. She has a Bachelor’s degree in English from the University of Calcutta and a postgraduate diploma in Journalism & Mass Communication from the Indian Institute of Mass Communication, Delhi.
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