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Entertainment Jul 03, 2025

Voiceover artists battle against AI threat

AI voice cloning is shaking up the dubbing world by copying voices without permission, threatening thousands of jobs and changing how we experience movies in different languages.
Now, voice actors and unions across Europe and India are calling for laws to protect their work from being replaced by tech.

TL;DR

Dubbing is more than just swapping words

Groups like United Voice Artists say dubbing isn't just swapping words—it's about bringing local culture and real emotion to films, something AI can't truly pull off.
In France alone, 12,500 creative jobs could be lost if AI takes over.

Italy is leading the charge against AI voices

Italy now requires contracts that ban using AI-generated voices without an artist's okay, and this proposal is being used as a model in Spain.
The industry is huge—worth billions.

Debate underscores importance of protecting creative voices worldwide

While AI might make dubbing faster or cheaper, fans could miss out on the human touch that makes movies feel authentic.
The debate highlights why protecting creative voices matters for both culture and careers worldwide.