91% of Indian Gen Z uses social media for news
A new study by Google and Kantar shows that 91% of Indian Gen Z (ages 15-28) turn to social media for news, with video platforms close behind at 88%.
This digital-first generation—about 86 million urban Indians—prefers interactive, engaging content over traditional formats.
Diverse sources
Gen Z's feeds are a mix: institutional publishers, independent creators, and meme pages.
Nearly half (48%) follow niche or civic creators, more than those sticking to traditional outlets (43%).
Still, 47% say they trust established news organizations most when it comes to credibility.
Language matters
English is the top pick for reading articles (42%), but local languages win out for videos (56%) and audio (57%), making content feel more relatable.
Plus, a huge 84% use generative AI tools to get quick answers or translate the news.
Meeting Gen Z's needs
The takeaway? Newsrooms need to meet Gen Z where they are—with visual stories, creator-style formats, and local languages—while keeping facts front and center to earn their trust.