Saurabh Upadhyay, a senior executive at Barclays Global Service Centre in Noida, and his family lost their lives in a car accident on the Ganga Expressway while heading to Prayagraj for Bhai Dooj and Chhath.
Their SUV reportedly hit a divider after a tire burst near Hardoi, leading to an immediate crash.
Saurabh, wife Menaka and sons dead
Both Saurabh and his wife Menaka died at the scene. Their sons, Vyom (seven) and Shivom (18 months), were rushed for medical help but sadly didn't make it.
The family was known for its close ties to Prayagraj.
Police are investigating the incident to piece together exactly what went wrong.