Newsbytes
  • India
  • Business
  • World
  • Politics
  • Sports
  • Science
  • Entertainment
  • Auto
  • Lifestyle
  • Inspirational
  • Career
  • Bengaluru
  • Delhi
  • Mumbai
  • Videos
  • Phone Reviews
  • Find Cricket Statistics
Hindi
More
Newsbytes
Hindi
Newsbytes
User Placeholder

Hi,

Logout


India
Business
World
Politics
Sports
Science
Entertainment
Auto
Lifestyle
Inspirational
Career
Bengaluru
Delhi
Mumbai
Videos
Phone Reviews
Find Cricket Statistics

More Links
  • Videos

Download Android App

Follow us on
  • Facebook
  • Twitter
  • Linkedin
  • Youtube
 
Home / News / India News / Do you know who created the classic Doordarshan logo?
  • India

    Do you know who created the classic Doordarshan logo?

    Ramya Patelkhana
    Written by
    Ramya Patelkhana
    Mail
    Last updated on Aug 10, 2017, 03:21 pm
    Do you know who created the classic Doordarshan logo?
  • Many '80s and '90s kids will remember watching Doordarshan's logo montage with the channel's signature tune playing in the background on the TV.

    Though many don't tune into DD anymore, its soon-to-be retired logo is one of the first things most Indians associate with the channel.

    The powerful, yet minimalist logo was created by Devashis Bhattacharyya in 1976.

    Let's know more about him!

  • In this article
    A former student of National Institute of Design How was the final logo created? Doordarshan was available only in seven cities till 1975 The hidden meaning behind the DD logo Devashis Bhattacharyya on designing the Doordarshan symbol Should the DD logo remain or go?
  • Devashis Bhattacharyya

    A former student of National Institute of Design

    A former student of National Institute of Design
  • In the early 1970s, National Institute of Design (NID) in Ahmedabad, was tasked with designing a logo for Doordarshan, which was a subset of All India Radio.

    Of the 14 designs submitted, the then-PM Indira Gandhi picked the logo created by Devashis Bhattacharyya, a graphic design student at NID.

    His simple design had an eye and two curves around it representing "yin and yang."

  • The DD Eye

    How was the final logo created?

    How was the final logo created?
  • After Bhattacharyya's design got selected, he worked with noted Indian designers- Benoy Sarkar (Indian Airlines' logo creator) and his teacher Vikas Satwalekar (Operation Flood's logo designer).

    Another NID student, RL Mistry, did the animation work for the symbol.

    Mistry made copies of Bhattacharyya's sketches and shot them on camera while rotating them till it formed what is popularly called 'the DD eye'.

  • Separation from AIR

    Doordarshan was available only in seven cities till 1975

    Doordarshan was available only in seven cities till 1975
  • Doordarshan existed since 1959; it got an independent brand identity after separating from AIR in 1976.

    On 1 April 1976, the DD logo first appeared on TV accompanied by the channel's trademark tune composed by Pandit Ravi Shankar and Ustad Ali Ahmed Hussain Khan.

    Doordarshan had grabbed many eyeballs with the dynamic logo back then in an analog world.

  • Meaning

    The hidden meaning behind the DD logo

    The hidden meaning behind the DD logo
  • Vikas Satwalekar says the logo was never meant to be only 'the eye' as it doesn't make much sense.

    He said the eye, the curves, and the space between them represent receiving and transmitting information.

    Bhattacharyya said he wanted the symbol to be something simple that depicts the wide varieties of cultures in India without having the "idiosyncrasies of meaning".

  • Quote

    Devashis Bhattacharyya on designing the Doordarshan symbol

  • Devashis Bhattacharyya said: "The logo was designed around the concept of harmony. To see something in totality, you need a balance of principles, a balance of masculine and feminine, of yin and yang."

  • The Debate

    Should the DD logo remain or go?

    Should the DD logo remain or go?
  • Doordarshan recently invited public entries for designing a new logo for the channel.

    It says the over four-decade-old logo doesn't connect the Doordarshan brand to the younger generation as it did with the earlier generation.

    People across the country are hotly debating whether the DD logo, which woke up millions of Indians every morning until over a decade ago, should be replaced or not.

  • India
  • Doordarshan
  • Ahmedabad
  • Indira Gandhi
  • News Channels
  •  
Latest News
  • Bihar police arrests six in Madhubani "massacre" case
    Bihar police arrests six in Madhubani "massacre" case
    India
  • Uttarakhand: COVID-19 infiltrates leading educational institutions
    Uttarakhand: COVID-19 infiltrates leading educational institutions
    India
  • Rajasthan alleges ventilators received from Centre under PM-CARES are 'faulty'
    Rajasthan alleges ventilators received from Centre under PM-CARES are 'faulty'
    India
  • #MalwareAlert: Fake Netflix app spreads malware via WhatsApp
    #MalwareAlert: Fake Netflix app spreads malware via WhatsApp
    Science
  • Coronavirus: Madhya Pradesh orders 60-hour lockdown in urban areas
    Coronavirus: Madhya Pradesh orders 60-hour lockdown in urban areas
    India
Related Timelines
  • After 'Ramayan', Ramanand Sagar's 'Shri Krishna' to return on DD
    After 'Ramayan', Ramanand Sagar's 'Shri Krishna' to return on DD
    Entertainment
  • Not so cool! Fans catch Bhishma using cooler in 'Mahabharat'
    Not so cool! Fans catch Bhishma using cooler in 'Mahabharat'
    Entertainment
  • On public demand, 'Ramayan' to air on Doordarshan again
    On public demand, 'Ramayan' to air on Doordarshan again
    Entertainment
  • OnePlus redesigns brand logo, font, and visual identity
    OnePlus redesigns brand logo, font, and visual identity
    Business
Trending Topics
ISRO Vaccine
Next News Article
Share
Cancel

Want to share it with your friends too?

Facebook Whatsapp Twitter Linkedin
Copied

Love India news?

Subscribe to stay updated.

India Thumbnail
India News Business News World News Politics News Sports News Science News Entertainment News Auto News Lifestyle News Inspirational News
Career News Bengaluru News Delhi News Mumbai News Bharti Airtel Mukesh Ambani Indian Premier League Samsung Virat Kohli Rohit Sharma
Cricket News Narendra Modi Facebook YouTube Hollywood News WhatsApp Bollywood News Real Madrid ISRO Yoga
Honda Batman Football News BMW Mark Zuckerberg Vaccine Reliance Jio OPPO Food News, Healthy Recipes Apple
Royal Challengers Bangalore Toyota Fashion Tips Sensex Mercedes Manchester City Katrina Kaif Prince Harry Meghan Markle Sidharth Malhotra
Isha Ambani India Vs England Cricket OnePlus Mobiles Android TV
About Us Privacy Policy Terms & Conditions Contact Us News Reviews News Archive Topics Archive Find Cricket Statistics
Follow us on
Facebook Twitter Linkedin Youtube
All rights reserved © NewsBytes 2021