Resurgence of the 'Old Money' look in contemporary fashion
What's the story
In the ever-evolving web of fashion, a classic yet timeless aesthetic known as the 'old money' look is back. Rooted in the hallowed halls of Ivy League tradition, this preppy style, oscillating between scorn and celebration for over a century, is reclaiming its position at the forefront of sartorial trends. Now, as the fashion industry embraces its nostalgic charm, let us understand it better.
Tradition
A heritage of elegance and tradition
The origin of the trend goes back to distinguished campuses of the East Coast, where retailers like Brooks Brothers and J Press established stores, tailoring smart-casual attire for students engaged in academic pursuits and leisurely activities. From rowing to the sophisticated arenas of polo and golf, the look became synonymous with the elite, championed by iconic figures like Princess Diana and the illustrious Kennedys.
Icons
The contemporary preppy icons
Jack Carlson, the founder and creative director of Rowing Blazers, elucidates the essential components of preppy style. Vibrant colors, the rugby shirt, smartly tailored pants, and distinctive caps form the foundational elements. With real-life muses like the ever-stylish Taylor Swift and the eclectic Pharrell Williams, the look transcends boundaries and genre constraints, asserting its dominance on prestigious runways from Miu Miu to Thom Browne.
TikTok
The british equivalent and TikTok's 'Old Money' label
On the other side of the Atlantic, the British equivalent emanates a distinct Jilly Cooper Rupert Campbell-Black vibe, often colloquially referred to as "Sloane style." This aesthetic has found resonance on platforms like TikTok, where it has earned the moniker 'old money.' With notable appearances in popular culture, like Jenna Ortega's portrayal in Netflix's Addams Family reboot, the trend has moved beyond American borders.
Modern
The allure of 'Old Money' in modern times
In the current landscape of economic challenges, the preppy look's association with wealth acquires newfound allure. Diverging from the ostentatious logos often associated with 'new money,' it aligns itself with a more refined sense of class and intellectualism, rooted in its Ivy League origins. Beyond mere sartorial expression, the preppy look is intrinsically associated with youthfulness, maintaining its relevance and appeal.
Practicality
Universality and practicality
Accessible to individuals from all walks of life, the preppy look's inherent order and polish offer a semblance of control in an otherwise unpredictable world. As noted by menswear authority Derek Guy, iconic items like flat-front chinos and Oxford button-downs have transcended the realm of mere aesthetics to become staples in everyday wardrobes. This universality transforms preppy style into an attainable fashion choice.
Fact card
Embracing preppy with a dash of irreverence
While the 'old money' look exudes sophistication, Jack Carlson advises embracing it with an irreverent spin and a touch of humor. To avoid the potential pitfalls of feeling too Sloaney or stuffy, a lighthearted approach ensures that preppy style remains a symbol of refined taste and a source of joy and self-expression.