AI is transforming influencer marketing: Here's how
AI is making influencer marketing faster and smarter.
Creators like Ashish Kaushik are using AI tools to cut production costs by up to 75% and pump out more content, so they can earn more even if they charge less per post.
AI's role in influencer-brand interactions
AI isn't just about efficiency—it's also helping influencers connect with followers through automated DMs and personalized replies.
But not everyone's convinced: over half of people in a recent survey said they want brands to be upfront when AI is used behind the scenes.
Trust and authenticity are still a big deal.
The future of AI in influencer marketing
By 2026, AI could help smaller creators compete with big studios, leading to more diverse and creative content online.
As brands keep investing in AI, finding the right mix of innovation and transparency will matter more than ever for keeping audiences engaged.