Amazon launches Alexa for shopping combining Rufus chatbot and Alexa+
Technology
Amazon just dropped Alexa for Shopping, a fresh AI assistant that blends the best of Rufus chatbot and Alexa+.
Now, you can ask Alexa to compare products, track prices, or even automate your regular buys, all right from the Amazon app, website, or your Echo device.
Alexa compares products and tracks prices
With this update, you can type questions straight into Amazon's search bar, like asking for skincare tips or checking when you last ordered something.
Alexa summarizes products, lines up side-by-side comparisons, and keeps an eye on price drops for up to a year.
"Alexa for Shopping is like having an expert personal shopper who already knows you," said Rajiv Mehta, Amazon's vice president of conversational shopping, in a statement.