Amazon Prime Video introduces ads from June 17, 2025
Starting June 17, 2025, Amazon Prime Video will start showing ads during shows and movies in India.
This is a big shift for subscribers who've been used to ad-free streaming, as the platform plans to add about four to six minutes of ads per hour.
The move comes as Amazon looks for new ways to stay ahead in a crowded streaming market.
Amazon offers ad-free option for extra ₹129/month
If you'd rather skip the ads, Amazon is offering an ad-free option for an extra ₹129 per month or ₹699 per year on top of your current subscription.
You can activate this through the website or app on any device.
While most ads will be gone with this upgrade, you might still see the occasional skippable trailer.
Amazon says its ads will be "meaningfully fewer" than what you see on regular TV or other streamers—so at least there's that!