Apple reviewed 9.1 million apps, rejected over 2 million, welcomed 306,000 developers
Apple wasn't messing around last year: it rejected more than 2 million app submissions for breaking its App Review Guidelines.
Out of 9.1 million apps reviewed, it also welcomed over 306,000 new developers to the platform.
Some apps tried sneaky bait-and-switch moves (changing features after approval), and nearly 59,000 of those got kicked out for fraud.
Apple mixes AI and human reviewers
Apple mixes human reviewers with AI to spot trouble and keep things secure.
It blocked thousands of apps for hidden features, plagiarism, spam, and privacy violations: over 22,000 for hidden features, 371,000 for plagiarism or spam, and rejected more than 443,000 submissions for privacy violations.
On top of that, Apple stopped more than $2.2 billion in potentially fraudulent transactions by using AI to catch shady patterns and speed up approvals for legitimate developers.